In the early 1980s, our founder, Paula Beritzhoff traveled the world as an international model. Her career took her to Japan where she was inspired by the innovative makeup tools and techniques used by Japanese pros. She shared these tools with US makeup artists who quickly fell in love with the sleek designs and high quality. Recognizing the potential, Paula turned her inspiration into a business and Japonesque was born. Almost 40 years later, our professional-inspired products can still be found on movie sets and runways but also on the counters of beauty enthusiasts everywhere.