Quality is always in fashion​


Back in the 80's when fashion was bold, hair was BIG and makeup was bright, our founder, Paula Beritzhoff embraced the look of the decade as an international model.

Her career took her to Japan where she was inspired by the innovative makeup tools and techniques used by Japanese pros. She shared these tools with US makeup artists who quickly fell in love with the sleek designs and high quality. Recognizing the potential, Paula turned her inspiration into a business and Japonesque was born. Almost 40 years later, our professional-inspired products can still be found on movie sets and runways, but also on the counters of beauty enthusiasts everywhere through our distribution with many major retailers.  

Paula Beritzhoff
Paula Beritzhoff - Founder
Paula Beritzhoff
Paula Beritzhoff - Founder

We are a proud sponsor of

We work with over 40 makeup artists behind the scenes of Fashion Week to create runway looks. Founded in 2010, ArtHeartsFashion has become a driving force for fashion, art, and entertainment. We are thrilled to provide all Beauty Tools and Cosmetic Brushes to support makeup artists in their craft.

Giving Back

JAPONESQUE provides cosmetic & beauty products to non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty to help restore hope and dignity in their lives.


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